COOKIES
What are cookies?
Cookies are pieces of information that are automatically stored on your computer so that we can recognize you when you return. Cookies are used to better understand your use of the Millyblu shop so that we can continue to refine and improve it. There are two types of cookies: the so-called session cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies, which are saved on your device for a long period or permanently. This storage allows us to create our websites and offers according to your needs and makes it easier for you to use the site. Some data, for example, is saved so as not to have to repeat it every time.
What cookies does millyblu.com use?
Most of the cookies we use when you close the browser (end of session) are automatically deleted from your hard drive (therefore they are called session cookies). Session cookies offer you, for example, the "shopping cart" function even if you navigate through several pages. We also use cookies that remain on your hard drive. When you return to our page, the system will automatically recognize that you have already visited us and store your favorite data and settings. These temporary or even permanent cookies (duration from 1 month to 10 years) are saved on your hard disk and deleted after a pre-established period. They serve above all to make our offer simpler for you, more efficient and safer. The sole objective of these cookies is to adapt our offer to your needs as a customer and to make browsing as comfortable as possible.
What data is saved in cookies?
No personal data is saved in the cookies used by millyblu.com. Therefore the cookies we use cannot be attributed to a specific person and therefore cannot be traced back to you. When cookies are activated, an identification number is assigned. At no time will it be possible to trace your personal data to the identification number and no attempt will be made to do so. Your name, your IP address and similar data that could lead to your person will never be used. Based on cookie technology, we only receive information in the form of a pseudonym, for example regarding which pages of our online shop are most visited, which products are most viewed, etc.
Cookies from third parties (third-party-cookies)
Millyblu.com uses some advertising partners who help make the internet offer and the millyblu.com shop more interesting. Therefore, when you visit our site, cookies from associated companies will also be saved on your hard drive. In this case these are temporary/permanent cookies which will be automatically deleted upon expiry of the pre-established period. These temporary or even permanent cookies (the duration ranges from 14 days to 10 years) are saved on your hard drive and automatically deleted when the predefined period expires. During this process, some of our advertising partners also collect information about which pages you have already visited or which products you are interested in, so that you can see advertising that best matches your interests. This data in the form of a pseudonym will at no time be linked to your personal data. They are only intended to help our advertising partners match you with advertising that may actually be of interest to you.
Re-Targeting
In this case, our websites use so-called re-targeting technologies. We use these technologies to make the internet offer more interesting. On the websites of our partners, this technique allows us to make ourselves visible to the Internet user who has shown interest in our online shop and our products in the past. We are convinced that the display of personalized advertising, which takes into account the user's interests, is usually more interesting than advertising which does not refer to the person. The display of our partners' websites through advertising vehicles is based on cookie technology and an analysis of user behaviour. This form of advertising takes place in the form of a pseudonym. No personal data is saved and user profiles are not linked to your personal data.
Is acceptance of cookies necessary?
Acceptance of cookies is not a necessary condition for visiting our websites. We warn you, however, that the use of the "cart" function and the ordering of products are only possible if you authorize the use of cookies.
REPORTING AND ANALYTICAL COOKIES
Shopify website
When visitors access Shopify websites, we typically set the following Shopify cookies:
Cookies necessary for the operation of the sites
| First name | Function |
|---|---|
| _Brochure_session | Used in connection with site navigation. |
Reporting and analytical cookies
| First name | Function |
|---|---|
| _landing_page | Landing page tracking. |
| _orig_referrer | Landing page tracking. |
| _s | Shopify Analytics. |
| _shopify_fs | Shopify Analytics. |
| _shopify_s | Shopify Analytics. |
| _shopify_sa_t | Shopify analytics for marketing and referrals. |
| _shopify_uniq | Shopify Analytics. |
| _shopify_y | Shopify Analytics. |
| _y | Shopify Analytics. |
| ab_test_* | Shopify Analytics. |
| cart_sig | Shopify Analytics. |
| ki_r | Shopify Analytics. |
| kit | Shopify Analytics. |
WEB ANALYSIS
Google Analytics
Google Analytics is a service that uses cookies from text files saved on your computer, allowing us to analyze how you use our internet offer through Google. The storage period is 2 years.
We use plugins from the social network facebook.com through the use of personalized ads with a retention period of 1 year.
We use plugins from the social network instagram.com through the use of personalized ads with a retention period of 1 year.
WhatsApp is a cross platform service for smartphones and computers, protected by end to end encryption. The WhatsApp cookie makes it possible to share information with visitors' friends and others and has a retention period of 1 year.
TikTok
We use plugins from the social network tiktok.com through the use of personalized ads with a retention period of 1 year.
Google Maps
Google Maps offers the possibility of showing maps on the website. Our website connects to the Google Maps API to display these maps. The Google Maps API requires your IP address. It has a shelf life of 30 days.
Google Ads
The purpose of Google Ads is to create personalized ads by tracking customers. The retention period is 1 year.
These cookies are used to track newsletter subscriptions and customer emails at checkout. Mailchimp uses cookies to save information captured from user input for remarketing purposes. The retention period is 1 year.
Joy Fidelity
These cookies are used to keep track of customer points collection. Joy uses cookies to save information captured from user input for points collection purposes and discount and reward operations. The retention period is 1 year.
Inbox
These cookies are used to enable customer support. Inbox uses cookies to save information captured from user input for customer support purposes through the online shop messaging chat. The retention period is 1 year.
SECURITY OF PERSONAL DATA
Customer privacy is important to us. To offer the customer a greater level of security, online access to certain personal data is protected by a password. We strongly recommend that you do not reveal your password to anyone. In every communication, Millyblu will never ask the customer for the password.
UPDATES AND CHANGES
We reserve the right to periodically update this Privacy Policy. All changes made will be published on this page. We will process your personal data in accordance with the privacy and security legislation in force at the time your data was collected.
CONTACTS
If you have any questions about this Policy, you can contact us safely and request clarification on how we process personal information at the following contacts:
Email: official@millyblu.com
Telephone number: +39 335435411
Address: Via Aurelia 772, 00165 Rome